Analysis Of Todays Consumerism Anthropology Essay Free Essays

string(45) the 1 that offers character to an exchange name. Everlasting industrialism has formed the way twenty-first century scene resembles. It makes boundless interest of stocks and shops in any conceivable unending. Retail configuration is capable to change over this conceivable unending into a ‘consumerism boundless ‘ . We will compose a custom paper test on Examination Of Todays Consumerism Anthropology Essay or on the other hand any comparative subject just for you Request Now It is the place individuals experience solid power to see and buy stocks. An ideal representation to demo grounds exists in way universe. There is solid indicant of tense rivalry occurs between dressing industry to win the market. According to that, the shop has become one cardinal aspect or rather a solid articulation to make exchange name awareness among open. The request emerge is the manner by which, in a nearly over-soaked market, a shop can be perchance intended to pass on solid message to pull the ‘crowd of industrialism ‘ into the vast. 1.1. Commercialization Today The idea of expending has changed over the past decennaries. Back to the early human civilisation time frame, a large portion of the exercises were needs-determined activities. Prior, as huntsman gatherer, human chased vitalize creatures to have the option to eat. Followed by farming period, horticulture and works development were done to deliver their supplement. Expending was a simple movement that must be done so as to last. In Industrial and innovative age, the way individuals expend things has changed. As progressively differing stock being created and various methods for conveyance being imagined, there are delight elements of eating up in signifier of picks. People groups discover fervor in taking what they need to eat up. This prompts present day industrialism where the build of devouring goes past the requests of perseverance. 1.2.Shopping as Modern Consumerism Shopping is the twenty-first century ‘s portrayal of human industrialism. People groups discover delectations encompassed by extent of various stores and exchange names. To have the option to take and analyzes is the high spot of present day life commercialization. In signifiers of picking, buying, and using, shopping has cooked these requests. Shopping can be viewed as in a constructive way of convey throughing individuals ‘s requests and needs. Be that as it may, apparently, it has grown so quick, in footings of action, unending, and stocks. Furthermore, over the past decennaries, it becomes significant feature in human life. Exhibition halls, libraries, airdromes, clinics, and schools are going continuously indistinguishable from shopping. Their acknowledgment of retail for continuance has released a huge moving edge of business capture that has changed museumgoers, inquire about laborers, voyagers, patients, and students into customers ( Koolhaas refered to in Luna, 2005, p.26 ) Shopping is apparently the most cosmopolitan action today. The way inside decorator plan unending needs to follow this idea each piece great. Space must be planned in such a way to suit this, to empower individuals to shop wherever, whenever. 1.3.The Being of Fashion Retail Design retail conceivably is the best outline to depict the advanced industrialism. It shows how individuals eagerly pick what they wear under the spotlight of various way exchange names. In the event that the occurrence is taken to a higher degree, it shows obviously how individuals judgments are driven by pick then again of requests. High classification way exchange names, for example, LMVH, Gucci, and Prada exist to work past individuals ‘s request of vesture. They meet individuals ‘s want for picks for extent of extravagance stocks. 1.4.Fashion of Singapore Singapore cityscape pictures plainly the being of global way exchange names. They, along these lines, has become one in number appealing power purpose of Singapore for both neighborhood costumiers and tourers. Singapore is one of the central rivalry circles for these huge way exchange names Asia. To have the option to run into customers ‘ request, each exchange name needs to concoct top of the line structure for its retail. Structure and engineerings are advanced in its use to climb the shopping experience that lead to exchange name awareness. Every one of these things must be done with the goal that individuals will take certain exchange name and non others. Plantation Road is a decent delineation envisioning the opposition among these exchange names. Inside structure, veneer mediation, show engineerings are being enhanced to pull walkers along the course. 2.Retail Metempsychosis People groups discover pleasances in taking what they need. Retail has two unique assaults because of the interest. To start with, they should have the option to gracefully an extent of stocks for customers to take. Second, the retail itself skilled to rivalry. That implies it is other than considered one of such a large number of picks in the market. In this undertaking, the retail needs to go out to the market that it is meriting picked. The exchange name, the stocks, and the shop needs to cooperate to stick out and makes solid awareness in the commercial center. Retail needs to resurrection, go forthing old moderate way of propelling exchange names, and making new association among stocks and customers. 2.1.Brand Manifestation With a solid rivalry in the way advertise, a solid normal picture of an exchange name is required to make open cognizance. The example is non solitary rivalry among stocks however next to proceeds to the earth where the stocks being advanced. At this stage, a shop has become cardinal instrument for the exchange name to make its pictures. A leader shop is intended to speaks to the distinction of the exchange name so. For new customers, the shop become the principal things that pulls in them before they go more remote down to the stocks being offered or even before they see the window appears. 2.1.1.Design for the Trade names Engineering and inside plan are capable to make condition to introduce stocks to customers. Style retail, regardless of way, inclinations, or exchange name uniqueness, ought to have the option to make customer awareness and energize them to come and take it then again of different stores. This is the cardinal guide of retail plan before it goes down into a more profound and progressively explicit case-based guide. On higher degree, the planner or inside decorator must comprehend the idea of material and how single way inside decorator, that is being spoken to, has their own method to deal with it. This by itself quality is the 1 that offers character to an exchange name. You read Examination Of Todays Consumerism Anthropology Essay in classification Paper models The character, along these lines, must be converted into the unbounded so as to offer solid expression of the exchange name. 2.1.2.Emphasizing Fictional personality So as to be normal in a packed market, a solid character of the exchange name is required. This character is anticipated from the way the exchange name transport itself to the market. It comprises of extent of stocks and administration being offered, and the earth of where the business exercises take topographic point. Retail configuration must have the option to make the vibe that length customers and stocks. The shop goes about as a pack and cover, truly and allegorically, to the exchange name. The character will simply be underscored if there is respectability between the exchange name, the product, and the shop. 2.1.3.Characterizing Structure A shop as a physical haven may be more than bounty to envelope the business action go oning under it. However, in way universe, it goes more remote than usefulness. More than simply a topographic point to uncover the product and providing dissemination for individuals to walk and shop the product, the retail needs to relate itself to the product and the organization precept. As it were, the shop needs to set up connection, in signifier and plan, with the clothes. The physical development, that give business condition, needs to intermix in with the attire and make generally speaking honesty. Just by this way, the customer will see the greater picture of the exchange name, and non free bits of the exchange names. One perfect delineation of congruity between exchange name and shop is appeared in Calvin Klein shop situated in Avenue Montaigne, Paris. Its shop, planned by John Pawson in 2002, made a decent outline of how the character of the array - particularly the early Calvin Klein ‘s work-has been converted into the retail unending. ( Klein ) has said â€Å" It ‘s of import non to bewilder effortlessness with uninteresting, † and executes his streamlined, refined, sportswear-based structures in luxurious normal filaments, †¦( Stegemeyer, 2004, p.130 ) It is the idea of effortlessness that is methodicallly passed on through the exchange name, stocks, and shop. Straight lines and get endless successions draws out the clarity of the array, making a spotless and slippery environment of the shop. The pined for straightforwardness environment is fortified through indifferent shading material that is accomplished by stuffs and illuming introducing. 2.2.Design Differentiation A character indication to an unending is certainty necessities to make solid exchange name awareness. Notwithstanding, regardless of the exchange name that is being spoken to, way shop can be common without anyone else. It is a second measure after set uping solid portrayal of the exchange name. This is about various assault from the experience side, examining the communication among stocks and customers in a helpful controlled condition. In other word, it rethinks the way individuals shop inside a shop, making a crisp shopping experience. 2.2.1.New Fashion Stores Fundamental With Singapore scene that has been stuffed with shopping promenades and retail shops, the inventive movement of retail shop ought to be all the more painstakingly considered. At the point when the market is driven by commercialization, th

Essay Tips - The Importance of College Board Essay Samples

Essay Tips - The Importance of College Board Essay SamplesIf you're considering writing a college board essay, it's important to start with your syllabus and literature requirements before you even begin your writing. This is the only way you'll be able to really make good use of the literature that comes from colleges. You have to understand how to write a good college essay using literature; there's more to the whole idea than just hitting the points of a syllabus.To start off with, it's important to know the idea behind your college board essay before you get started. There are three different areas to look at when you do this: rhetoric, style, and substance. Let's take a look at each one.When it comes to rhetoric, most people think of writing in the form of words or sentences. But this isn't necessarily how you should be using literature. It should always be in the form of ideas or information. By doing this, you'll be able to develop a lot of useful ideas that will give you bett er insight into your topics and points.On the other hand, you want to make sure that the entire essay flows easily through. This means that you need to use descriptive language and get straight to the point. This gives you a chance to get right to the point and lets your readers know what you want them to know. This is also a very powerful and effective way to get the points across to your audience without giving too much information.Another thing to make sure that you use is language that can be broken down into two short paragraphs. This is done by inserting a brief paragraph between the main essay. This gives your paper a quick introduction and helps you keep the essay flowing.Writing in a particular style should be something that you choose to do and is entirely up to you. In a way, you'll be creating your own personal style in your essay and this is how it will work.College board essay samples are also a great tool for students to use for their papers. By using some of these sa mples, they can help them have an idea on what they can expect when they are writing. This can make their paper better for sure, but it also opens up many more opportunities for them to put their own spin on a topic.

Essay on Positive and Negative Effects of the Columbian...

Although Columbuss revelation of the New World to the Old World caused deadly diseases to both hemispheres, a loss of preservation of native American culture in the New World, and the unhealthy effect of tobacco in the Old World, it made an overall positive impact in lasting terms by the introduction of religion and horses and cattle in the New World and the new agriculture advancements and alpacas. The Eastern-Western hemisphere encounter was obviously positive in the Western hemisphere because of the fact that most of us here would have never been born, but the introduction of religions made a lasting impact. Most Europeans were religious and wanted to share their faith with the natives. Some people also came to escape religious†¦show more content†¦By integrating so many Old World ideas, it became harder and harder to identify their true culture. Even today, one could go to an Indian reservation and see only a few people who carry as much original native traditions as po ssible, but none of them can because some of the new ideas were so hidden, like horses, that its hard for even a person who is majority Native American to dissect his or her culture to its purest form. Other countries still have bright culture that they hold on to and can be recognized by. The Old World was affected negatively by the New World, but not in such a harsh way. They came back with less than half the diseases that they brought. Many people were killed by the sicknesses like yellow fever, but not in any kind of comparison to the Native Americans, and the diseases they brought were nothing to the Black Plague that so many had heard about so it didnt affect them as much as natives. Tobacco, although it may seem small, was an unnoticed problem for Europeans. It soon became a necessity. Both chewing and smoking affected their heath and is even a problem today. The negative effects on the Old World are significantly less severe than on the New World. The Old World had a huge advantage over the Native Americans because they could see a natives actual life and almost everything about them while the New World didnt originally have that benefit. Because of this, the Europeans got many agriculture ideas and foods fromShow MoreRelatedThe Positive Effects Of The Columbian Exchange1051 Words   |  5 PagesThe Columbian Exchange The Columbian Exchange was the transfer of plants, animals, human populations, diseases, cultures, and ideas throughout the world. The new worlds that had been discovered were a part of this Columbian Exchange, and were exposed to many new and foreign goods as well as people. The Americas, or New World, were faced with harsh treatment from Columbus and his crew, along with the rampant spread of new diseases that took a large toll on the Native populations. The Indies were alsoRead MorePositive Effects Of The Columbian Exchange703 Words   |  3 Pagesthe time period known as the Columbian Exchange. Most of what the Europeans took from the Exchange was good, but some of what they brought was devastating to the people in the New World. Although, this time period was very brutal for the Native Americans, the Columbian Exchange resulted in the transmitting of new technologies, an increase in remedies and cures for diseases, and a growth in resources such as food that helped to improve l ife. During the Columbian Exchange there were civilizations thatRead MoreThe Positive Effects Of The Columbian Exchange1643 Words   |  7 PagesThe term â€Å"Columbian Exchange† refers to the massive transfer of life between the Afro-Eurasian and American hemispheres that was precipitated by Columbus’ voyage to the New World . It was known as the widespread interchange of plants, animals, diseases, culture, human populations and technology between Europe and the Americas. After Columbus’ arrival to the Americas, the plant, animal and bacterial life began to mix between the Americas, which was also referred to as the â€Å"New World† and Europe,Read Morecolumbian exchange817 Words   |  4 Pagesï » ¿ The Columbian Exchange The Columbian exchange created an enormous interchange of various political ideas, cultures, foods, diseases, animals, and people between the old world and the new world, this give and take relationship caused many changes some positive and some negative between the two areas and help redistribute resources between the two hemispheres. There were many positive things that happened as a result of the Columbian exchange. Potatoes and corn became major food sources forRead MoreColumbian Exchange Dbq889 Words   |  4 PagesColumbian Exchange BBQ The Columbian Exchange was a major milestone in the diffusion of the New and Old World. In 1492, Columbus arrived in the Bahamas(2), where he first came in contact with Native Americans. There, both exchanged their cultures such as crops, animals, metals, and germs, hence the name, Colombian Exchange. This has brought about both positive and negative effects. While some negative impacts are exemplified by the near-genocide of Amerindians, the demerits are outweighed by theRead MoreThe Cultural Impacts Of The Columbian Exchange775 Words   |  4 PagesThe Columbian Exchange By definition, the Columbian Exchange is described as the transatlantic flow of goods, people, and diseases, beginning with Christopher Columbus’s voyages and discovery of the New World in 1492. (Give Me Liberty!) This interpretation, however, does not give this event the acknowledgement it deserves, as the effects of this complex transaction made a significant impact of the modern history of the world. It completely shaped the world humans live in today, from the languagesRead MoreNegative Effects Of The Columbian Exchange1498 Words   |  6 Pagesstarting the Columbian exchange. The Columbian exchange was the process of the New World and the Old World transferring ideas, plants, animals, culture, human populations, and manufactured goods across the Atlantic Ocean throughout the 15th and the 16th century. Even though there were many positive results out of the exchange including the finding of the Americas, new plant and animal species, and the Europeans gaining more land t o grow their Old-World crops, the overall effects were negative. The ColumbianRead MoreWhat Was The Columbian Exchange? Essay1618 Words   |  7 Pagesresult of this was The Columbian Exchange in which there was a large trade of animals, plants, technology, culture, slaves, diseases, and even new religions. This exchange effected the way Europeans, Americans, Asians, and Africans lived their daily lives. The Columbian exchange was by far one of the most paramount events in the history of world technology, agriculture, culture, and ecology. In this research paper the following will be answered: What is the Columbian Exchange? Plants and animals transportedRead MorePositive Effects Of The Columbian Exchange837 Words   |  4 PagesThe Columbian Exchange had many effects on the world we know and live in today. There are many views on whether these effects were a positive or negative impact on us. The exchange brought diseases and slavery, but it also brought new technologies and culture. Throughout history there have been conquerors and conquered, the Americas are no different. Though the impact on the natives was unpleasant, I believe the Columbian Exchange was a positive event for the New World because it brought technologicalRead MorePositive Impact Of Christopher Columbus s Discoveries1247 Words   |  5 Pages Positive Impact of Christopher Columbus’s Discoveries The world is a better place because of Christopher Columbus’ important discoveries in the New World. His explorations resulted in the vast expansion of property for Europe, the exchange of goods and cultures between countries and a change in the worldview of geography. Columbus’s explorations were the catalyst for unprecedented trade known as the Columbian Exchange, which started the exchange of goods and ideas that would last for centuries

Assignment Economics For Managers - 3207 Words

MPE781 ECONOMICS FOR MANAGERS Assignment: ECONOMICS CASE STUDY Case: â€Å"Government moves to sell Medibank Private,† by Jim McIlroy, April 9, 2014. Trimester 3, 2014 12 January 2015 NAME RAHUL KWATRA STUDENT ID 213311495 TOTAL WORDS 3039 Answer 1 The article â€Å"Government moves to sell Medibank Private† by Jim McIlroy on April 9, 2014 explains that the Australian government is trying to sell billions of dollars of public asset as Medibank Private to some of the private investors. The question raises in the article is that whether government-owned health insurance company should turn into private-owned or not. Jim explains that the decision for selling Medibank was announced on March 26 by the Finance Minister Mathias Cormann to sell Medibank through initial public offering in the next financial year. The main points to summarise for the article can be categorised as: 1. Government Perspective 2. Jim McIlroy Perspective Government Perspective: According to the government two-thirds of the revenue gap is due to health care spending written in New Matilda by Ian McCauley in April last year. So the government believes that selling medibank private would stabilize the federal budget revenue gap. Ian also wrote that if public asset like medibank private is not sold then the hospital stays will be unaffordable for the general public due to high revenue gap in federal budget. Jim McIlroy Perspective: Jim advocates non-privatisation of Medibank Private in this article.Show MoreRelatedAssignment : Economics For Managers3090 Words   |  13 Pages MPE781-Assignment Economics for Managers Mingzhe Zhou Student Number: 214373421 01/08/2015 Question 1: In your own words, summarize the article, â€Å"Gov’t moves to sell Medibank Private,† by Jim Mcllroy, April 9, 2014. In particular, what are the main messages of the article? Answer: According to the article â€Å"Gov’t moves to sell Medibank Private†, privatization push of Medibank has certainly been on the Australian government’s agenda on March 26th 2014, which wouldRead MoreQuestions On Computer Skills Developed Over The Semester903 Words   |  4 PagesHRER 816 Lesson 15 Assignment Student Name: Stephanie R. White Last 4 digits of your PSU ID Number: 1585 Complete the following assignment directly on this document. Select the Submit Assignment button and use the File Upload tab to upload your file. Select Submit Assignment to complete your assignment. There is no set volume or word count expected for your answers. APPLICATION (50 points) This last assignment asks you to use a variety of skills developed over the semester. You will be jumpingRead MoreEffect of culture in business1012 Words   |  5 Pagesprofits. Also because of globalization, companies are faced with different cultures, religion and norms. 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Business Management and Leadership Network

Question: 1. Briefly discuss the roles and functions of Global Affairs Canada, Ministry ofCitizenship,Immigration andInternational Trade, Enterprise Toronto, EDC, TFO, CME, IE Canada, and bilateral trade organizations. 2. Provide a brief summary of the 6 articles:How to Build YourNetwork,A Smarter Way toNetwork,Effective Networking,How Leaders Createand Use Networks,Its Not What You Knowor Who You Know, ItsWhere You Are,andHow Will You Measure Your Life? Answer: 1. The role of Global Affairs Canada is related to the management of the countrys diplomatic and consulate relations with other countries. This committee is also called GAC or AMC (Affaires mondiales Canada). They also serve the role of boosting the international trade relation and development. Canada has always looked into the aspect of humanitarian assistance and other altruistic charges. They also help in the management of Canadian governmental relations abroad for diplomacy related activities as a representative of the Canadian government (Knowles 2016). There have been several change in the name of this organization, in the last 10 years it has been called Foreign Affairs, Trade and Development Canada and Foreign Affairs and International Trade Canada. The Ministry of Citizenship, Refugees and Immigration is now responsible for looking into the aspects of immigration and refugee related concerns. This ministry is also responsible to grant citizenship rights in the country. The minister of this ministry is John McCallum currently (Knowles 2016). The other organizations cater to bilateral trade agreements with Canada. EDC, Export Development Canada and CME is Canadian Manufacturers Exporters they look at the aspects of trade and business in Canada. 2. These articles point at the impact on life and career due to varying factors like networking and how an effective network can be build. It also points out at the effect of knowing oneself completely. The article Its Not What You Knowor Who You Know points out at the aspects of knowing ones strength and weaknesses. All these articles when read in sequence will help us understand the parameters upon which one can measure the achievements of his/her life (Davis, Mazmanian, Fordis, Harrison, Thorpe Perrier 2006). These articles are reflective and point out at being stronger in the tough situations that a manager of today will face in every aspect. These articles helped me understand the value of making the right network of people and how I can build a prospective career goal. References Marshall, J., Mead, G. (2005). Editorial: Self-reflective practice and first-person action research. Kelchtermans, G. (2009). Who I am in how I teach is the message: selfà ¢Ã¢â€š ¬Ã‚ understanding, vulnerability and reflection.Teachers and Teaching: theory and practice,15(2),57-272. Epstein, R. M., Hundert, E. M. (2002). Defining and assessing professional competence.Jama,287(2), 226-235. Fonagy, P., Steele, M., Steele, H., Moran, G. S., Higgitt, A. C. (1991). The capacity for understanding mental states: The reflective self in parent and child and its significance for security of attachment.Infant mental health journal,12(3), 201-218. Johnson, M. K., Raye, C. L., Mitchell, K. J., Touryan, S. R., Greene, E. J., Nolen-Hoeksema, S. (2006). Dissociating medial frontal and posterior cingulate activity during self-reflection.Social cognitive and affective neuroscience,1(1), 56-64. Davis, D. A., Mazmanian, P. E., Fordis, M., Van Harrison, R. T. K. E., Thorpe, K. E., Perrier, L. (2006). Accuracy of physician self-assessment compared with observed measures of competence: a systematic review.Jama,296(9), 1094-1102. Kelley, N., Trebilcock, M. J. (1998).The making of the mosaic: A history of Canadian immigration policy. University of Toronto Press. Knowles, V. (2016).Strangers at Our Gates: Canadian Immigration and Immigration Policy, 15402015. Dundurn.

Peter The Great Essays - House Of Romanov, Russian Empire

Peter the Great Peter the Great or Peter I, czar of Russia, reigned from (1672-1725). In many ways he bettered the country of Russia, but in other ways he hurt Russia. The ways in which bettered the country outweighs the bad effects put upon Russians during his reign. Most of the ways that he improved the country stemmed from him forcing Western European culture on his people. One of the ways in which he bettered Russia was that he expanded their land. Land expansion meant that Russia became bigger that the rest of Europe and Russia now had sea and fresh water ports important for trade. He also improved education, the military, and transportation. Some of the negative aspects of Peter's rule was that the Russians taxes increased and their standard of life had decrease. At all cost and with his perseverance Peter had made Russia a European power. Peter's greatest accomplishment was that he educated many of the would be illiterate Russians. Russians were at the highest point of education that they had ever been. He standardized a simpler Russian alphabet and introduced Arabic numerals. He started Russian academies for higher education. For the Boyards he made the college aged people to go out of the country for five years to study at a school in a Western European school. For the first time in Russian history there were the publishing of newspapers. He also changed the calendar to agree with the current calendar, the Gregorian. Peter next best accomplishment was that he expanded the state and therefor encouraged trade. Until the middle part of his reign Russia was land locked which meant that they had to hope that the other countries would let them through their country and water to go other countries seeking trade. The only way they could trade was with neighboring countries and that was still not good. Through wars with other countries such as Sweden they acquired lands that would give them seaports. With this came the establishment of a large seaport called St. Petersburg. St. Petersburg brought along the establishment in Russia of newly invented canals, stone roads, and drainage systems. The success was due to no pay labor of the peasants and the nobles having to spend time in that city. The city became known as the window to Europe. The accomplishment that is both good and bad was the implementation of a strong standing army. The main reason for why it was good was that it gave Russia victories in wars that resulted in land gains for trading. He added the Kossacks to the military that was a great move because these men were great horsemen. Something else had grown from his army policy that benefited that peasants the nobles were also put in the army. Because of this the peasants through his military merit advancement policy could become nobles. Everyone at this time were equal in status. The reason for why it was bad was that it gave Peter absolute control over everyone. 85 to 90 percent of the revenue rose by taxes were given to the military. There were also three tax hikes to pay for his many wars and his troops. People did not realize it but their lives could have been at stake with any false actions. Peter the Great was bad in that he was very cruel to the people of Russia. He heavily taxed everyone, so the serfs had to pay taxes for themselves and their owners. In the case of St. Petersburg the serfs had build without pay and those who did not build paid taxes. Peter was so mean that he tortured his son to death and that the people of Russia were saying some bad stuff under their breath about Peter. Due to the frequent wars the people that he drafted for the army had great chances of dying in action. In wars with the Turks he had lost some of their pride. Peter the Great of Russia was a great Czar whose actions helped the country more than it hurt the country. He expanded the territory of Russia and trade with it. He also introduced Russia to Western culture. From that came education and inventions. He was also

Mexico Essays - Valley Of Mexico, Americas, History Of North America

Mexico Essays - Valley Of Mexico, Americas, History Of North America Mexico The Aztecs The Aztecs were the native American people who dominated northern Mxico at the time of the Spanish conquest led by Hernan Cortes in the early 16th century. According to their own legends, they originated from a place called Aztlan, somewhere in north or northwest Mexico. At that time the Aztecs (who referred to themselves as the Mexica or Tenochca) were a small, nomadic, Nahuatl-speaking aggregation of tribal peoples living on the margins of civilized Mesoamerica. In the 12th century they embarked on a period of wandering and in the 13th century settled in the central basin of Mxico. Continually dislodged by the small city-states that fought one another in shifting alliances, the Aztecs finally found refuge on small islands in Lake Texcoco where, in 1325, they founded the town of TENOCHTITLAN (modern-day Mexico City). The term Aztec, originally associated with the migrant Mexico, is today a collective term, applied to all the peoples linked by trade, custom, religion, and language to these founders. Fearless warriors and pragmatic builders, the Aztecs created an empire during the 15th century that was surpassed in size in the Americas only by that of the Incas in Peru. As early texts and modern archaeology continue to reveal, beyond their conquests and many of their religious practices, there were many positive achievements: the formation of a highly specialized and stratified society and an imperial administration the expansion of a trading network as well as a tribute system the development and maintenance of a sophisticated agricultural economy, carefully adjusted to the land the cultivation of an intellectual and religious outlook that held society to be an integral part of the cosmos. The yearly round of rites and ceremonies in the cities of Tenochtitlan and neighboring Tetzcoco, and their symbolic art and architecture, gave expression to an ancient awareness of the interdependence of nature and humanity. The Aztecs remain the most extensively documented of all Amerindian civilizations at the time of European contact in the 16th century. Spanish friars, soldiers, and historians and scholars of Indian or mixed descent left invaluable records of all aspects of life. These ethnohistoric sources, linked to modern archaeological inquiries and studies of ethnologists, linguists, historians, and art historians, portray the formation and flourishing of a complex imperial state.